Details

For a stunning OLED viewing experience, witness Samsung’s S90D. With over 8 million self-illuminating pixels, OLED HDR+ delivers powerful brightness for breathtakingly lifelike picture detail, while brightness, colour and detail are all boosted by the NQ4 AI Gen2 processor. Dolby Atmos and Object Tracking Sound Lite create immersive sound that moves with the action, and it all looks gorgeous on a TV with LaserSlim design. Access a world of online entertainment and handy home apps via Samsung's Smart platform, and interact by voice with both Bixby and Alexa built in.

4K OLED screen
The pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. With 8 million pixels, this 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour, within a blur-free image that is equally stunning from any angle.

4K UHD resolution with OLED HDR+
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With OLED HDR+, the supreme brightness levels of OLED technology enable you to experience the full potential of HDR.

Features:

• LaserSlim design: elegantly minimal TV design that’s gorgeous to look at, from all sides.
• Dolby Atmos Sound: enjoy thrilling virtual surround sound.
• Ultra Viewing Angle with Anti-Reflection Screen: experience the brilliant picture from every angle, with minimised distracting glare.
• Object Tracking Sound Lite: experience sound that moves with the action on-screen.
• Next-Gen Gaming: enjoy stunningly fast and immersive gaming with features such as Motion Xcelerator 144Hz (4K 144Hz is only available with PC connected content, supports VRR/4K@120Hz as specified in HDMI 2.1), AI Auto Game Mode, FreeSync Premium, as well as Super Ultrawide GameView with compatible games.
• Samsung Gaming Hub: stream games from Xbox, Blacknut, Nvidia and other platforms without even needing a console (Samsung account, internet connection, gaming service subscription, and compatible controller required, not available in ROI).
• Samsung Health: turn your home into a personal gym with the ideal home workout companion (Samsung account required).
• Boundless Screen: a near bezel-less screen leaves you with only a beautiful picture to enjoy.
• Real Depth Enhancer: adjusts the foreground contrast to mirror how human eyes process depth.
• Solar Cell One Remote: control all your compatible devices with one solar-powered remote.

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps, all in one place.* Quickly set up your TV using your compatible smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Plus, Samsung’s Universal Guide recommends the latest and trending content from streaming services (Samsung account required).

Multiple Voice Assistants
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. You just need to ask. This TV also works with Smart Things devices (requires Samsung account, SmartThings app and internet connection, other devices sold separately).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TVPlus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITVX, All 4 and My5. Charges apply for premium on-demand content.

With Q-Symphony, this TV synchronises perfectly with select Samsung soundbars (available separately) for a supreme audio visual experience.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

Samsung account required for certain features

*Some services may require subscription (sold separately).

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.