PrettyLittleThing is what you might call a family business. Founded by the Kamani brothers in 2012, PrettyLittleThing was eventually brought by their dad, co-founder of Boohoo. As one of the fastest growing fashion retailers in recent years, it's no wonder celebs like Miley Cirus, Michelle Keegan, Rita Ora and Nicki Minaj have been papped wearing PrettyLittleThing. Their rise to success lies in a no nonsense attitude to wanting that killer look and nailing it - just like the influencers that inspire PrettyLittleThing's pieces. Add to that a Pretty Little Thing discount and you've got a sassy saving too.
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