Prime Big Deal Days prices are visible only to Amazon Prime members. If you are not currently subscribed, Amazon offers a 30-day free trial that would cover both days of the event — 6 and 7 October 2026 — without any charge if you cancel before the trial ends. It is worth being honest: the trial is useful, but it is not free in the long run if you forget to cancel. Free next-day delivery also matters during a two-day sale. If a deal sells out or a price rises overnight, being able to order quickly on day one without paying for delivery can make a difference. If you decide the trial is right for you, you can start one below.

Amazon's own-brand and supported categories tend to see the most reliable cuts at Prime Big Deal Days. Based on what we are tracking, audio accessories — wireless earbuds, Bluetooth speakers, and computer speakers — are well represented, and these categories have historically moved at this event. Small home and personal care items such as clothes airers, bedding, hand creams, and body lotions also appear in the current deal set, and these tend to shift in October because they are low-consideration purchases people buy quickly. Some categories are better left until Black Friday on 27 November. Large electricals, premium headphones, and big-ticket home appliances rarely reach their lowest point in October — retailers tend to hold their deepest cuts for the later event when competition is higher. If you are considering anything above a certain spend threshold, checking whether the same product dropped further last Black Friday is worth doing before committing. The reason the two events behave differently is straightforward: Prime Big Deal Days is Amazon-controlled and members-only, which limits competitive pressure, while Black Friday involves the whole retail market competing simultaneously, which pushes prices lower across more categories.